DWY 2.0 · Cohort Starts July 21

AI SEO | Digital Lease Assets

Our members are ranking #1 in Google in days. Some in hours. With zero links.

The DWY 2.0 cohort has already started.

Enrollment at the webinar terms closed when the cohort began. But you were on that webinar list, so you get one more shot: you can reopen the offer one time.

Reopen The Offer

One time only. Once your window is used, it does not come back.

Bonus #1

Our Team Builds Your First Site With You

You don't start this program staring at a blank screen. Our team builds your first site and works with you the whole way through:

Niche selection — we help you pick a niche and location that's profitable, winnable, and built for lead generation, so your first asset isn't a guess.
The site build — a fully optimized site built on Xagio by the team behind it: structure, content, schema, and tracking done right from day one.
The AI Overviews work — the page type that's been getting sites cited in AI Overviews, engineered onto your site so it's built to get cited, not just ranked.

$1,297 value This is the Premium package of the exact done-for-you build we sell publicly — see the listing (toggle to Premium). Included free with your enrollment.

Bonus #2

The Metal Roofing Case Study — Recorded Session Series

A recorded collaboration series between Herc and Suryanshu — lead SEO on the Xagio team and the leader of the AI Overviews strategy — working on a real metal roofing site in Jacksonville using this exact strategy:

The exact strategy, applied — watch the same AI Overviews playbook from this offer worked through on a live client niche, decision by decision.
Two operators, one site — Herc and the person who built the AI Overviews strategy itself, collaborating on the site session by session.
A real, competitive niche — roofing in a major metro, not a demo site. What gets done, why, and what happens next.

$297 value Included free with your enrollment.

What's Included

New · Live Cohort · Starts July 21

DWY 2.0 — AI Overviews & Lead Gen Strategies

The rebuilt live Done-With-You cohort. Over six live sessions you build your own site alongside Herc's — with both new mechanics installed as you go:

The AI Overviews play — the page type that's been getting sites cited in AI Overviews, built on your site with you.
The pay-per-lead setup — the call-only lead gen model that earns with no client, no prospecting, and no sales calls.
Follow the webinar site — everyone in the cohort follows the exact site Herc built live on the webinar as it climbs and as the money comes in.

Six live sessions

Session 1

Tue, July 21

Session 2

Thu, July 23

Session 3

Tue, July 28

Session 4

Thu, July 30

Session 5

Tue, August 11

Session 6

Thu, August 13

Herc takes his family on vacation the first week of August — sessions pause Aug 4–9 and resume Aug 11.

Also Included

The original DWY sessions — the complete first Done-With-You program, recorded, from niche selection through ranking and renting the asset — plus the full DLA education library and the community.

AI SEO | Digital Lease Assets private Skool community

The Private Skool Community

Your enrollment includes access to AI SEO | Digital Lease Assets — our private, premium-members-only Skool community. Inside:

DWY 2.0 replays — every cohort session, recorded and waiting if you miss one live.
The DWY 1.0 six-week training — the complete original program, niche selection through rank and rent.
Monthly coaching — the DLA Monthly Meetup, live, every month.
Direct access to Herc — and to the other DLA members, for questions, help, and feedback whenever you're stuck.

Everything You Need To Find, Build, Rank & Rent Profitable Digital Assets

The full AI software stack is included with your enrollment.

Find

Enter local markets with leverage by identifying killer exact match domains that are profitable and easy to rank, so you choose winnable niches with clear rent potential instead of guessing or building in dead zones.

Build

Launch income producing rank and rent websites in minutes by instantly deploying hosting, Cloudflare, and WordPress, then letting Agent X build and optimize the site while Xagio handles research, SEO, schema, tracking, and management.

Convert

Turn traffic into leads by instantly generating professional branded media packs with business details, photos of storefronts, vehicles, team, owners, and before/afters so your rank and rent sites radiate credibility and convert more visitors into paying clients.

Convert

Squeeze more leads out of the traffic you already own by A/B testing landing pages on the sites you already rank — build a page in 60 seconds, route variants by URL, and see which one actually converts before you spend another dollar on links.

Rank

Rank sites faster by finding powerful PBN domains at drop catch prices, saving thousands per domain while filtering for strong brand health so you know the domains you win will index quickly and actually pass authority.

Rank

Instantly know which backlinks help, hurt, or do nothing by tracking their effect on rankings so you can avoid wasted spend, protect your positions, and scale link building only where it safely increases lead flow.

Rent

Track & prove revenue by capturing visitor behavior, calls, SMS, form submissions, and conversion paths so you can validate lead quality, optimize pages, and justify higher rental pricing with data buyers trust.

Communicate

Create clean, focused conversations between your team and your clients’ teams by working inside a single shared chat space, removing the distraction and fragmentation of WhatsApp, Slack, and email so everyone stays aligned and productive.

What Members Are Saying

Livtar Khalsa: Best Value IM System in the Universe — "BEST VALUE IM SYSTEM IN THE UNIVERSE"His words, not mine.

Suryanshu Bakshi: Ranked #1 in less than 24 hours — #1 IN UNDER 24 HOURSFresh domain to **#1 in under 24 hours, zero backlinks**. 5 leads within days.

Kurt Schlichting: 24 hours and ranked — RANKING 4 HOURS AFTER INDEXINGPut the site up, and it was ranking **4 hours after Google indexed it**. Less than a day from launch to the SERPs.

Carolyn Huff: My first #1 in 3 weeks — FIRST WEBSITE EVER: #1 IN 3 WEEKSFirst website she ever built. **#1 in Google in 3 weeks with zero backlinks**.

Brad Cumner: Two new clients in the last two days — TWO CLIENTS IN TWO DAYSHis retaining wall site rents at **$600/month**, and he's negotiating a diesel mechanic site in Brisbane at **$2,500 to $3,000 AUD/month**.

Gary Magill: Pre-sold 4 lead gens — PRE-SOLD 4 SITES BEFORE BUILDINGPre-sold 4 lead gen sites to a Colorado contractor. **Deposit paid before a single site was built**.

Parrish Kondra: New Ring Robin chat bot win — $720/MONTH, CLOSED OVER TEXTZero experience when he started. Now: **#1 for commercial plumber in a 2 million person city**, and a moving company paying **$720/month for leads**, closed entirely over text.

Kenneth Shannon: Sold #1 for sale, 2900 search volume — BUILT IN 3 HOURS, SOLD FOR $997Built a water damage site in 3 hours, ranked it #1. His next #1 **sold for $997 before the domain was a month old**.

Mujahid A: Ranking #1 in water damage niche — #1 IN WATER DAMAGE#1 in the water damage restoration niche. **One of the toughest local verticals there is**.

Kurt Schlichting: Another page one — ANOTHER PAGE ONE IN DAYSAnother page one in days. That's **two ranked lead gen properties for the same market**.

Ross Walker: Page 1 in 6 days — PAGE 1 IN 6 DAYS, ABOVE THE MAP PACKHis first SEO work ever. **Page 1 in 6 days, no backlinks, no ads**, sitting as the lone organic result **above the map pack**.