Access my complete system to build and rank local lead gen sites, then rent them directly to business owners or get paid per qualified call. You get both training paths, all eight software tools, the private community, and live monthly coaching with me.
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Other so-called mentors should take a good hard look at you. You are definitely what a mentor should be. The value is like nothing I’ve ever come across.
Thank you guys, I am really lost for words. Think this is the best training and opportunity I have seen in a long time.
I keep getting more excited. This is amazing, I don’t even know what else to say other than this software is a game changer!
Most people think it's dying a slow death. Why?
Google has spent a decade pushing organic further down the page: Google Business Profile first, then Local Services Ads, and now AI Overviews. Every time it happens a wave of people decides lead gen is finished. But in the AI era the tables have turned massively, in a way we have never seen before. These changes have hurt a lot of people. For us, the opportunity to profit is better than it has ever been.
Launching a lead gen site used to take weeks or months and real money, so you agonized over each one, over-working and over-analyzing it to protect your investment. And it hurt like hell when it missed.
Now, with AI and a bit of my guidance, a site is a $15 domain, built in minutes, ranking fast and getting mentioned by the LLMs. You can launch ten a week without much effort, keep the winners, and flip or drop the rest.
When an attempt costs fifteen dollars and a few minutes, you stop guessing and start testing, and scaling the winners. That's why lead gen in the AI era is easier than it has ever been.
All of them are based on my own results and my students' results to date. These are the strategies I use and teach, some of them against advice I used to follow myself, and every one of them is taught inside.
Not every site and not every niche. But the idea that a new domain has to sit and season for six months is left over from an era that's finished. With the right niche it can happen the same day, and it isn't only happening to me.
Four students, four sites, all ranking in days rather than months.
AI researches a business now: years of history, reviews, a Google Business Profile, a whole external record. Real companies have it, a site launched last week doesn't, and that's why lead gen went invisible in the answer box. The accepted fix is months of citations, directory listings and Reddit threads. I skip all of it and use page elements I own, which is why it works again on the next site, and the one after that.
Cited four times beside Angi in one market. Top of the sources panel in another, above the Google listings.
Same keyword, different TLDs, built from one keyword plan so every site comes out unique. Do it wrong and they cannibalise each other. Done right, you take two spots on page one instead of one, off a plan you already paid for.
Same name, two TLDs, ranking back to back under the map pack.
Low population and low search volume, so most people write them off. They're the easiest sites I build, they pay up to $150 a qualified call, and there are far more small towns than big cities. That's a bigger board than the one everyone else is fighting over, and the same build works in a major metro.
Hood River, population 8,000. Miami, population 6 million. Same build, both paying per call.
Phoenix plumbers. Charlotte water damage. The markets everyone says to stay out of because the competition has been there fifteen years. Competition age stopped being the moat it used to be, and I've cracked those in hours.
Mine: #1 in a 3 million market, built live on a webinar. His: #1 in a 2 million market, with zero SEO experience.
It can work, but only when it's done right with the foundations already in place. Bolted onto a lead gen site without that groundwork, it's risky and unstable unless you own the business. Every property I built and ranked started organic only, and I'd rather win that way.
The lesson itself, inside the classroom. Organic-only call logs from two clients.
"Near me" isn't a keyword, it's a location signal. Targeting it spends your best ranking space telling Google something it already knows: where the person searching is standing. I put that space to work elsewhere and the "near me" rankings come anyway.
Taught in full inside, with the reasoning and what to do instead.
I target only what matters and skip the rest. No blog propping the site up, no content calendar, no pages written to hit a word count nobody reads. A blog on a lead gen site is months of writing, hours a week forever, and real money paid out for content that never brings in a call. Every page on my sites earns its place or it doesn't get built.
I teach every one of these methods inside. Not the theory behind them: the exact way I do each one, on real builds, step by step.
And they work. Here's what people inside have built with them.
First site ever or fifteen years in, same methods, same kind of result. Every claim below comes with the post it came from, straight out of the community feed. Nothing rewritten, nothing staged.
A plumbing site, no backlinks added, in one of the biggest markets in the country. He came in knowing none of this.
A single contractor took six lead gen sites at once and told him there was no cap on the budget. Ten more are being built. One client, a portfolio, and a standing order for more.
Little experience, followed the build path in order, and got there in three weeks using Xagio and the templates.
Less than a month old, $17 CPC, ranked and sold. The third exit nobody talks about: you don't have to rent it.
No backlinks, no ads, page one inside a week. He's clear it isn't a record, and that's the point: this is what a beginner gets.
Four lead gen sites pre-sold to one Colorado contractor, deposit taken, then he started building. The asset doesn't have to exist before somebody pays for it.
Not one of them did it by hand. Every site up there was built with the same software I use, following the same training, with the same people to ask when something didn't work.
That's what you're actually getting. Here it is.
Everyone teaching lead gen picks one of these and pretends the other doesn't exist. They're different businesses with different tradeoffs, and which one suits you depends on whether you'd rather sell or rather not. You get both, and you pick.
You rent the site to a local business and invoice them every month.
A site already producing calls, rented to a contractor at $600 a month. Then he did it again with a second one.
You send the calls to a network and they pay you per qualified lead.
A site he set up and forgot about, still paying per call.
The combination most members land on: point the site at pay per lead first so it earns while it matures, then move it to a direct rental once you can show a contractor a real call log. The calls you were paid for become the proof that closes the rental. And after you've rented it out, off-hours calls the business can't answer can still go back to the network instead of being wasted.
Either way, it starts with sites that rank. And that's the part everyone will tell you got harder this year.
A rented lead-gen asset at $1,500 a month pays this back inside four months and then keeps paying without anyone emailing you about their logo.
This is exactly what the pay per lead track is for. You never pitch a contractor, never negotiate a monthly rate, and never chase an invoice. You produce qualified calls and get paid a published rate for them.
Add up what you currently pay for site building, rank tracking, call tracking, backlink analysis, and domain research. That's most of this before we even discuss the training or the second income path for sites you already have ranking.
The same system that rents leads to a contractor works when you're the contractor. Build it once for yourself and stop paying a lead broker for calls in your own city.
I'm not promising you income and I'm not going to. What people make depends on the niche they pick and how hard they run at it. I'm giving you the tools, the path, and the room. The building is yours.
Eight softwares that find the niche, build the site, rank it and prove the calls. Both training paths, start to finish. And the private community where every one of those wins got posted. I built the tools for my own operation first, and you get all of them at the top tier.
All eight, at the top tier, with hosting. Xagio and Agent X to build and rank, KillerEMD and KillerPBN to find the niche and the domains, TrustMadeMedia and SitePane to convert, RingRobin to prove the call happened, LinkSheets to keep the links honest, and TalkWith Team to run the client side. Full detail on each below.
The six-week build path, from "I need an idea" to renting the asset to a local business. In order, at your own pace, and nothing is gated behind a drip: it's all there on day one if you want to move faster.
The second way to get paid, taught in full. Choosing an offer that pays before you pick a domain, getting approved, wiring the call path, and qualifying calls so they actually count. No selling required.
Bring your site, your niche, or your stuck point. I'd rather teach this part than do anything else in the business, which is why the calls have never stopped.
142 members posting real builds, real numbers, and real problems. The people ahead of you hit the thing you're stuck on about six weeks ago, and they'll tell you what they did. Full detail below.
AI SEO | Digital Lease Assets is our private Skool community, premium and VIP members only. 142 people are in there right now, and you're in the day you join rather than hunting through email for a login.
Every one of these came out of a bottleneck in my own process. They're not bonuses bolted onto a course: they're the business, and the training exists to teach you to run them.

finds you a niche worth entering.
Surfaces exact-match domains in local markets that are profitable and actually winnable, so you're choosing on data instead of a hunch.

builds and ranks the site for you.
Deploys hosting, Cloudflare, and WordPress, then Agent X builds the site and works the SEO autonomously while you review.

finds powerful domains cheap.
Drop-catch and auction domains vetted on real brand health, not just backlink metrics, so they index fast and pass authority.

tells you which links are working.
Separates the backlinks helping you from the ones doing nothing or actively hurting, so you protect what's ranking.

makes the site look like a real business.
Generates branded media packs (storefronts, vehicles, team, before-and-afters) so a brand-new site reads as credible.

builds and tests landing pages.
AI-generates landing pages and serves overlay A/B variants, with attribution flowing straight into your call tracking.

proves the lead was real.
Tracks calls, texts, forms, and the full conversion path, which is exactly the evidence you need to charge more rent.

one place to talk to clients.
A shared client workspace, so you stop running a business across scattered WhatsApp threads and inboxes.

hosting & WordPress in 60 seconds.
Built into the platform. No separate host to buy, configure, or argue with when a site goes down.
Finding the niche, building the site, and ranking it are the same work no matter how you get paid. That's the six-week path. What splits is what you do once the phone rings, and we teach both endings.
The full six-week chronological cohort, from picking a niche to renting the asset to a business owner. Split into weeks so it never buries you, but everything is unlocked from day one. Want to compress it into two weeks? Nothing stops you.
You'll learn how to find markets that are profitable, winnable, and built for lead generation. Get this right and every week after it gets easier. Get it wrong and no amount of good building saves you.
You'll learn how to structure a site so Google understands it fast, with Agent X doing the building, call tracking in from the start, rank tracking live and Search Console submitted. You end the week with a live, indexed, tracked site.
You'll learn the on-page work that gets local sites pulled into AI Overviews and AI Mode, and how to build the interactive cost and decision tools that earn citations. Then backlinks: how to tell a useful link from a wasted one, and private blog networks for the cases that still need them. We need far fewer links than we used to.
Some sites rank in days, some take months. You'll learn how to generate leads in the meantime, using the exact ads setup behind roughly $70k a month in rank and rent.
Where the site turns into a business. You'll learn how to price it, who to approach, what to say, and how to close without being the guy cold-calling roofers at 8am.
You'll learn how to turn one working asset into a system that produces more of them. This week is about leverage, not working longer.
Run it instead of weeks five and six, or run it from day one to earn while the site matures. Weeks one through four are shared: you still need a niche, a site, and rankings. This track replaces the selling with a network that already has the buyers.
This is the one place the order reverses. You'll learn how to read the payout data first and choose a market the network is actually buying, at a rate worth having. Building first and hoping there's an offer for it is how people waste a month.
You'll learn how to get into the network, what the application actually wants, and the setup details that decide whether you're approved in a day or left waiting. Then how to connect the call path so every lead is tracked and attributed from the first ring.
A ranked site and a converting call page are different jobs. You'll learn how to use SitePane to overlay a human-facing page on the site that ranks, so the thing Google reads and the thing your caller sees can each do what they're good at.
Networks pay for real leads, not robocalls and wrong numbers. You'll learn the call flow that screens the junk out before it ever reaches the buyer, which protects your payout rate and your standing with the network.
You'll learn how to A/B the call page until one version converts, and only then replicate the pattern into more markets. Scaling a site that hasn't proven it converts just multiplies the same mistake.
This is everything I've got. All eight softwares at the tiers I use myself, both training programs, the classroom, and me live every month for as long as the questions keep coming. This is as close to working with me as it gets.
the software prices are public. go and check them.
No tier above this one. No upsell waiting on the other side of checkout. No membership fee stacked on top of your tools.
Get in, look at everything, run the training, and if it isn't what I said it was, email support inside 7 days and I'll refund you in full. No forms, no argument.
Remember, this is everything you need.
No other business you could start is this cheap or this scalable.
Not saying it's impossible. Saying I've watched a lot of people try, and the cost isn't the money.
You'll run a 2026 campaign on a 2024 tutorial, built for a version of search that no longer exists. Nobody goes back and updates the post. You'll find out from your own traffic.
You'll implement best practice that started as one person's confident guess and got repeated until it sounded like consensus. Nobody ever tested it. You'll be the test.
Six tools from six vendors that don't talk to each other, so your keyword data, your build, and your call tracking never line up. You'll spend more time reconciling than ranking.
The real cost. Every month spent assembling a stack is a month not spent building assets, in a window where being early is the entire advantage.
First, because I've put over a decade of my own experience, time and effort into building tools and training that actually work. It's worth every penny on that alone.
Then there's the arithmetic. The software you could go and buy separately, at the tiers you get here, retails for $4,842 a year. Xagio at Agency is $2,497, RingRobin $589, TalkWith Team $588, LinkSheets $557, KillerEMD $444, TrustMadeMedia $167. Add it up yourself.
And the training. Done With You 1.0 sold on its own for $1,997 when I launched it, and 2.0 is a second full program on top of it, so I've counted them at $1,997 each. The monthly live sessions I've counted at one hour apiece against my $497 private consulting rate, which is $5,964 a year, and those calls actually run two to three hours. Software plus both programs plus the mentorship comes to $14,800 before the community, the hosting, or the two products that are exclusive to this offer. You're paying $4,997.
Software, with the training and the room included. That's deliberate. If I charged a membership fee on top of your tooling I'd have to keep justifying it every year, and you'd be paying twice for the privilege of using what you already bought.
Xagio Agency on its own is $2,497 a year, so half of what you pay is a tool you'd have bought anyway. The other half buys seven more softwares, both programs, the room and twelve live sessions with me. Two of those products aren't sold anywhere else at any price.
$2,997 a year. Or $497 a month if you'd rather spread it. Nothing gets taken away: you keep all eight softwares at the top tier, both programs, the classroom and the monthly live session, plus everything I build between now and then. Year one costs more because that's the year I'm getting you set up and trained. After that you're paying to keep the machine running.
Because they're exclusive to this offer. Not sold at a discount, not on a separate page, not to anyone outside it. SitePane generates landing pages and serves A/B overlay variants with attribution flowing into your call tracking. KillerPBN finds expired and auction domains vetted on real brand health rather than backlink metrics.
I'm not putting a made-up dollar value next to them. There's no shelf price to point at, so the honest thing to say is that running them means being in here.
No, but there are a few small running costs and I'd rather list them than have you find them. Hosting is included. You pay for your own domains at about $15 each, your own Twilio numbers at $1.15 a month each plus usage, and you bring your own API keys for the AI models. That's the entire list, and in practice it usually comes to less than $10 a month.
Already paying for any of our software? Email support and we'll prorate what you've paid. We don't take the same dollar twice. This happens all the time and it's never an argument.
No. The AI does the building and the optimization. We teach you enough to know whether it's doing it right, which is a much lower bar than learning to do it by hand. Members have come in with zero site-building experience and ranked inside the first few weeks.
No, and I'd rather you didn't. The first four weeks are identical either way: find a niche, build the site, rank it, get calls coming in. You can decide how to monetize it once you can see what it's producing.
Plenty of members run pay per lead on a site first, because it pays sooner and requires no sales, then move it to a direct rental once the call log is good enough to show a contractor. That's not indecision, it's the sensible order.
Direct to buyer has the higher ceiling. A well-ranked site in a decent niche rents for four figures a month and you keep all of it. Pay per lead pays less per call because the network takes a cut, but it pays sooner and you never have to sell anything.
The honest answer is that it depends far more on you than on the model. If you'll pick up the phone and close a contractor, direct is worth more. If you know you won't, pay per lead earns real money and direct earns nothing.
It will. That's the reason this is a live room with a monthly call rather than a course recorded once and sold forever. The model this teaches (own the asset, capture the lead, rent it out) is deliberately not dependent on any single traffic source staying healthy, which is the whole point of ending the stack in call tracking.
The six weeks are built to be run, not studied. If you can give it a few focused hours a week you'll have a live site by the end of week two. The people who stall are the ones who watch everything before building anything.
Then you get your money back. Seven days, in full, email support and it's done. No forms to fill in and nobody trying to talk you out of it.
I'd rather refund somebody fast than have them sat inside resenting the purchase. If the page oversold it, that's on me.
Don't renew, and you'll be removed from the group when the subscription ends. I'd rather put that on the sales page than have you discover it in an email a year from now.
What you keep is everything that matters: your sites, your domains, your rankings, your call tracking data, and every client relationship you built. If you're hosted with us we help you move off. Nobody holds your work hostage over a renewal.
Eight softwares, both ways to get paid, and a room full of people already doing it. The only thing left is whether you want to own assets or keep renting your income from somebody else's platform.
GET INSTANT VIP ACCESS →$4,997 for year one, then $2,997 a year. Or $497 a month.
P.S. The question I'd be asking in your position is what happens after year one. It drops to $2,997 and stays there, and by then you'll have a year of things I've added that aren't in this list yet. I've paid membership fees stacked on top of tools I'd already bought and could never work out what the fee was for. There's no fee here. There's a price, and it covers everything.
“SUPER-COOL!! Thanks for the invitation! Very happy to be here, and really looking forward to implementation! Keep up the great work!!”
“I have been wanting to learn this for years. Thanks Sooooooo much!”
“Herc you are the best! I have brought other products from you and they are of quality. Thank you”
“Hey Herc! I've been a long-time customer. KillerEMD has helped me so much with SEO and ranking national websites. I've been wanting to do Rank and Rent for a long time, and am so glad this resource is now here where I can feel more supported, instead of shooting in the dark. Two suggestions from me. Larger font size would be helpful for my older eyes (you'll understand more when you get there, but trust me.) And minimizing jargon without explanation.... I know I just typed SEO, so I'm guilty too. Some of us need to get used to the lingo. So perhaps even a dictionary page. I just built a dictionary page on one of my websites using relevant terms I found in KillerEMD, and it already had 1,000+ views in 30 days - my client was ecstatic. Might even help with your own SEO for this site. :-) Ready to go, Bro!”
“Both great videos. Good reviews from what you've taught before in webinars. I'm a read and write guy- take lots of notes to reinforce my learning.”
“I'm excited. I'm in the middle of transitioning from client SEO to the R&R model. Already got 1 site ranking on page 2 for my target keyword and on page 7-9 for my secondary keywords.”
“Hi Herc. I love seeing how much you're engaging with the members in here. It's rare to see this these days.”
“I have to say that Herc and his team are really doing a good job here..XAGIO IS IT FULLSTOP! I mean this amazing tool just put all the relevant pieces to one big puzzle together and dishes out a FULLY RANKING SITE to rent to clients based on your NICHE and KEYWORDS! This project really sends me through the roof!..It's amazing how you can do one objective in IM in a ton of different ways!....to me, that's what makes it”
“As always, the stuff that Herc cranks out is of the highest quality. Been using KillerEMD for a couple of years now, and Xagio makes SEO life a whole lot easier. Value, value, value is written all over. Thanks guys!”
“I'm in the same boat as you. I already have SEMrush & Ahrefs. However, I recommend getting KillerEMD. It just makes things are lot easier. Besides that, in my opinion, you can just follow the training and get things rolling.”
“Excellent training! Very clear and easy to follow. On it. Found 2 niches already for multiple cities.”
“I'm curious as to why you use NVPS instead Customer Lifetime Value? Especially as many businesses use loss-leaders to gain new clients that would mean initial NVPS could be quite low, not to mention the average cost of customer acquisition can be quite high. Thanks.”
“Thanks, Herc for the Anchor Text Profile Video, most of the providers of the links I looked at only drip feed out the links. Like the one, I used dripped 5 links out for 5 days, and you don't get a say so to put you strongest link on their network, unfortunately.”
“Great info when it comes to legiit and how it fits any budget hoping on that and these training now.”
“Great way of breaking down Rank & Rent i can see how this is powerful ready to get thing going.”
“Eager to figure out what tools need to be used in order to figure out the top ten pages. Great lesson overall. Enjoyed the information”
“Hello, great video. I know a thing or two about SEO. I am interested in the rank and rent model. I've been running an agency for couple of years and I totally agreed that pressure is huge. I am eager to learn more about the rank and rent model. Thanks for sharing valuable insights :-)”
“Great training videos. Herc gave a very good overview of how page ranking works.”
“I just started with the training and I must say I'm impressed with logic and the way the course is prepared. Very comprehensive Course and taking one step at a time. I'm looking forward to setting up a niche site soon following your instructions.”
“Thanks for the deal to become a paid member. Now I ready to Rock n Roll.”
“Herc, You are one of the best instructors I have ever had the privileged to watch. I can tell you really know your shit! I couldn't stop watching because, the way you explain everything is very detailed without boring us to tears.”
“BH Hey there! Great content! I really appreciate the depth of what you guys are sharing!”
“Herc, Great Lesson on Anchor Text Profile Saftey. Really helps me understand more about how to use them. Thanks Again.”
“The value of the training is immense. I'm not new to the rank and rent model and I plan on adding this to my video ranking model as well. Thanks for being this transparent and I look toward to actually taking massive action and getting results.”
“The training so far has been top notch! Really appreciate all you have put together here. And must say... This whole funnel has been quite an experience! Well done!”
“Great information, very clearly presented especially with a training of this type. Well done!”
“Thisnis cutting edge kw app specifically for rank rent. Awesome. I've used many kw tools and never seen anything like this. Well done. Also, ss doubles as a closing tool that shows client real honest numbers.”
“This is a concept that I have been wanting to institute but was not sure how to do it. I am looking forward to the training to see exactly what need to be done. Thank you.”
“Omg I'm sitting downtown Edmonton right now, (it's a beautiful day outside) with a roomfull of recording gear set up in my living room, to take my mind off everything that's happening these days. I have spent years messing with making an online income and really burned out on it after countless tries. I was going to wait until the fall to even look at anything like this again but..You were recommended by Chris Winters and I trust him so I figured I'd give it a watch and when you mentioned Red Deer I thought I was hearing things! That really caught my attention, Now this feels very real and I love the whole concept so yes I will definitely let you know what I think. Thanks for the reply and have an excellent day, cheers!”
“Thank you so very much!!! This is something that I needed desperately to get back in the groove so please don't lose my email address!!! HAPPY TRAILS NO MATTER WHERE THEY MAY LEAD!!!”
“Wow! Super-clear explanation of a (to a newbie, at least) complicated subject. Also love that you don't waste time! Great teaching! You've done an outstanding job, in my opinion.”
“I am very impressed with the level of detail you put into your training. You don't mince words or over fluff the subject. I am looking forward to joining the club and learning to Rank and Rent my web assets. Excellent job Herc!”
“Excellent site. Full of valuable content. The information is well laid out. I haven't used the softwares but from the educational videos they make SEO work a lot easier. Barjinder K (UK)”
“Herc, great interview with Dave. Love how genuine you guys are. Inspiring, thanks for sharing.”
“David has a good down to earth attitude. Seeing him so motivated by R&R and what he has achieved in 5 months keeps me motivated! Love the”
“Awesome! Thank you Dave for sharing your insights and thank you Herc for having this interview with Dave, I think many of us will get inspiration from watching this video!”
“Hey there Herc, your barter deal is a cool idea. I did that with a patio cover guy, It worked out great and he's still my SEO client 5 years later Cha-ching 💯💰”
“I do not understand the difference between Keyword Search Volume and Broad Match Results. Clearly there is a significant distinction between the two as the threshold numbers in the rules are in orders of magnitude!”
“Was stepping away from looking for a way to make an income online after too many failures but this has caught my eye. It sounds legit so far and you come across as genuine. Will keep watching, thanks”
“I have Ben & Dan's (2RS) program, but I still need to implement everything :/ However I am looking forward to going thru YOUR info and gleen all I can here too! I already have 2 kick-butt domains to use to begin my digital renting career ;) Thanks in advance for your training!”
“Alright nice one, i will love to make money with Rank and Rent.”
“This funnel is the best I have seen. There is probably a lot of value the lessons, but the funnel in itself is a masterpiece. Well done!”
“Thank you for your email, I didn't get to see the 1st video it would not play for some reason, so I was very pleased that you sent me all of the videos. I just finished #1 and am getting ready to watch #2 and #3 so I will be ready for #4. Thank you again for your kind email and I look forward to watching the webinar.”
“Awesome concept. First time I'm hearing about this. Thanks Herc.”
“Awesome information, I like the ideal that I would retained the asset. Also you can use your affiliate training to scale up the rank and rent asset. Thank you.”
“What a neat, clear and original presentation; now I know which way to go / consider and that is R&R because it provides guaranteed successful service to the clients and not some BS. Clients need results and the end product is at hand when you contact clients. With R+R you cannot fail the clients halfway and it's not as if you are a blind cat who's found a dead rat which is the case with Agency and Affiliate. The big hurdle is the learning curve of R+R, one must persevere and the investment might not be cheap. You've made clear what R&R, Agency and Affiliate stand for by putting them side by side and that is something I have never encountered before; we usually hear one thing only either an agency or affiliate. No wonder many are trapped in affiliate and agency. I was ready to consider having an agency but your information has been a huge wake-up call for me. What remains is to hear the rest and how much investment is needed for the luring asset aka R+R, and see if I can survive on chewing wood if I take up R&R.”
“Thanks Herc, Robert here great training I really want to do Rank and Rent.”
“Herc, lesson one was eye-opening. Very well presented and thought provoking. Looking forward to the rest of the lessons. Thank you, Shane”
“I understand this is meant to be a "high-level" overview and it was really great at introducing the R&R concept. I have some specific questions concerning the R&R method which I hope will be answered in the next few videos.”
“Great Job! I really liked the overview of how to grade your options for providing SEO Services!”
“Good Intro. I have been doing this ON/OFF for a decade. The Other Important Aspect of RR & (And SEO Agency) is the ability to sell the company as an Exit plan OR sell the asset(s) to the vendor for mass cash Injection after proven success path. You can also still up-sell yourself as well as Yearly consultant to company after the sale. Depending on the scaling plan you'll also need (as well as staff costs) a decent Office/Reception (Rent, Rates, Heating, Telecom, B2B Insurance, Company Car/Taxes/Fuel/Service, Office Equipment, etc) which usually arrives via a business plan with public funding, company profits of business loans/overdraft as it involves large investment to scale to a million a year turnover. (Very small company definition) The goal here is to systematise everything ASAP from the daily running of the business by replacing yourself. (Very hard to achieve) "Replacing ONE Boss with several" is a great insight to the truth but also a warning. Its a nightmare scenario If you end up with several psychotic personalities demanding results you cant control.”
“Thank you so much Herc you are such a good teacher, and I'm looking forward to learning even more.”
“Wow, that was enlightening and a concept I had not thought about. It makes perfect sense. thanks.”
“this was powerful! your technics and examples had me pausing to take notes, so this became much longer than 30 minutes for me.. Big Thanks!”
“I LOVED the PDF you gave us after video #1! Excited to learn more.”
“I could listen to you calling a snail race. Oh, yes, that is powerful stuff Herc and I thank you for the motivation!”
“Definitely appreciate the recommendation to stay away from Google Guaranteed Sites. Hadn't really thought about it. Would definitely be an easy service to tack on to the Rank and Rent though for additional "guaranteed" traffic on those golden keywords you are finding with the tool. I expect they would actually cost more than $1 per click either and would probably boost that authority as well on the first page.”
“Such a great and priceless training. Im doing a catch up now... Thanks Herc for this training. I learnt alot from it.”
“A link to KillerEMD didn't show up after the video. Looking forward to playing around with it.”
“Awesome training. . I would love to try this software. I have been trying to rank and failing”
“Herc, killer videos. I love the process that you're laying out for niche selection and KW research, etc. It's the tedious work up front that will make some cash down the line.”
“Eye-Opening and very well explained. I can see how this business model can work for me!”
“Great follow on from lesson #2. This lesson like the last one is very process-oriented from start to finish which I have not seen from any other SEO online marketer/trainer. The information and the way you present it is consumable and I was able to comprehend almost everything the first time through. The Xagio software as a management tool looks amazing as it helps make the process seamless which the ability to scale is a given.”
“This is how you really optimize a website. I am learning so much about ranking sites the right way.”
“Awesome training again. Been so hard to try different key words. I would like to try this tool out.”
“Wow, great job explaining how to use the software. You are an excellent instructor. Very detailed and thorough. You had me glued to the screen!”
“I kept edging closer and closer to my screen. I didn't want to miss a keystroke of this training. It was just mindblowing awesome training and software.”
“Herc, this is just the type tools, knowledge, and insight that everyone needs, especially now that so many of us have been laid off en mass, where someone else's politics, reasons, or whatever could knock you right out of your job, attempt to force you back to a dangerous one, or vacuum out your pockets and leave you feeling like a victim...Huge thanks to you, and the team for creating these extraordinary tools...”
“Looking forward to hearing more about your Kw tool and how you use the Xagio tools. I have a few sights I would love to enhance views for and your SEO tips in the first 3 videos plus the worksheet will help me break the barrier to increasing views to my sites.”
“Thank you guys, I am really lost for words. Think this is the best training and opportunity I hae seen in a long time.”
“I'm so excited to learn this. This software and you guys will be such great guides to my success.”
“I don't normally sit through webinars but I actually went back to view some of the replays just to understand things better. Worth every minute of my time spent here! Excited to get started!”
“These videos were so in depth and shared soooo much information I almost thought I didn't have to buy anymore......But of course you know you don't learn everything you need just from a webinar. But I was in total information overload after watching the videos. Soo much information, I couldn't wait to get inside because I know if your showing this much information in your videos then that is just the tip of the Iceberg. I'm glad payday is today because I spent my last dollar to get into this. You guys rock and I hope I am blessed to have some live training provided by you to help me rock this. Thanks and look forward to being blown away on the inside.”
“Great value from the videos, the software with Great honest caring team sharing a proven formula to succeed! Ka ching!”
“Your training is concise, precise and super easy to follow. I love the model...sell your actual results not your promises of results!”
“This training, this concept, this model is absolutely BRILLIANT! Thanks for this even though you originally wrote it in 2015, means the strategy that you're teaching is the right one baby!”
“Loving it. Great way to start the video. Looking forward to this offer and just getting into Rank&Rent”
“Herc, I've always loved your training and I'm very excited about this training!!”
“Can’t wait to see what’s changed. I’m building some awesome amazon properties that will deliver great Link juice to my rank and rent sites.”
“After having thoroughly looked over the R&R Members Area, and watched several of the videos, I must say that I'm extremely impressed with your work and Program!! Great work, Herc!! I have 3 questions for you, please:”
“First thanks for the ton of information that you give away here, I have seen paid courses that weren't as good.”
“Your analogies are really entertaining ... chicken mittens, lol.... great job presenting in these videos. They are engaging and highly informative.”
“I had heard of rank and rent but never knew exactly what it is. Thank you for completely explaining what it is and how it can be used to make money online and explaining the pros and cons of having a rank and rent business versus a niche agency/affiliate marketing website.”
“Love!!! Just wish I could go to the next video, I have to wait until tomorrow....sigh LOL see you tomorrow morning then =)”
“I'm just going to be completely honest. I am so excited about finding Herc & his software! As someone who has rented leads, hired "supposed" SEO's that took my money and did nothing, to now renting websites. I can tell you this is GOLD!! Trust me you found your guy. He's also very helpful and responsive.”
“Every lesson I keep getting more excited. This is amazing, I don't even know what else to say other than this software is a game changer!”
“I'm so excited for this module to be built out! I'm starting to get my team familiar with building out PBNs and getting my SOPs built out for this. I'm getting tired of buying links, looking forward to getting my networks in order! I've been really pondering on the idea of building out niche relevant and geo relevant PBN network groups for my niches. Looking forward for the rest of the vids, I'm loving the content uploaded so far Herc, killin' it! Thanks bud.”
“Hello & Greetings!! I will have to go through this lecture a couple of times to really do justice to this wonderful training.”
“I still haven't gone through everything in this program since I'm not a full member yet but so far everything in this program is great. I can tell you want success for all your members with the amazing softwares you created.”
“Great stuff. Agree totally. Had agency too and now I want passive income with no pressure (I'm retired)”
“I think the program is great, but it is out of my price range. COVID hit my family hard, I need something to earn an income but do not have the amount required. Your training is top notch.”
“Thanks, Herc. The explanation and visual comparison between RnR, Agency, and Affiliate was so helpful. I've been thinking about RnR vs. Agency and now I can see RnR is the smart way to start. I'm looking forward to the next training video.”
“Hi Herc...thanks for responding. Yes, I have some SEO experience. I have one paying Client - a high-end home remodeling contractor. I've ranked him in 70+ 3-Pack in his city (26,000), but I struggle to get him visibility in that 3-mile+ radius. I've got lots to learn about extending the reach of a client to nearby cities.”
“I want to run a fast test while I am building out my own pbn,s - and buy your links from http://www.hercmagnus.com/rentals/ - which package should I get that can give me similar results to the case study above. Will the links be spread out and how fast can they be built. Thanks”
“This video help me piece so many things together....Thanks my Dude‼️👍🏽”
“I can see RnR is the smart way to start, I’m looking forward to the next training video, also feels to me more practical.”
“This is great, a very clear explanation of everything. Plus, I love your guide as well. And I have to say, I pile up courses, books, videos everything and never end up finishing or taking action. But this one feels achievable, and I really think this time I can make it work. It was an awesome introduction video, LOVED IT!!”
“Great breakdown!! I was so confused about which way to go. This helped clear things up. R&R just seems like less of a headache too. If you have R&R, you own the asset (site), so if the client wants to discontinue the service, you can simply plug-n-play the next client into an already "working-well-oiled machine". With the Agency model, you are building that asset for the client, so if (and when) they decide they want to discontinue your SEO services, you lose that client and the asset and you have to start all over again. Sure, you get the case study, but case studies alone don't pay the bills...the residual check does! R&R in my opinion is a better model. You can also use this as a sales approach that the monthly cost is half or even 1/3rd of the cost of traditional SEO with the possibility that you get faster results because the site is already built and ranking; so the client would see that as an opportunity for them to start seeing some traction sooner and for less out of pocket.”
“I haven't received any email to get the calculator and checklist. Please help me Thanks”
“Just bought this because of your bonuses. Thanks for all your support.”
“Great information and training. Mapping out my plan of attack. Thanks!”
“i recommend your trainings ,they are amazing, we'll be together always”
“I have KS with about 15M credits remaining. Bought/Invested in it a couple of years ago. Don't use it much. Have other tools I prefer. PS: You are an excellent teacher.”
“I experimented with Article Forge, about 6 months ago, I was not impressed with the results at all. Maybe, I am too picky, but I thought the articles were about 3 out of 10, not something I would use for web content.”
“You are really great..I am so happy...If I can run a website and rank it I will buy your course one day.I am very beginner...”
“I am really blown away by your training and tools. And I believe that we will be together for a long time. Now I see many people who claimed to be guru in SEO only knows little about the subject. But you had cleared my doubts”
“Great question! I've tried Rank and Rent sites before...and basically GMB'S DON'T WORK. I can tell you from multiple experiences in doing SEO that anyone who tries to tell you that "yeah, you can totally get around Google and set up a GMB for a Rank and Rent site and Google won't catch on now, in 2021" is a fake guru. Especially if they try to get you to spend money to learn some sort of secret.”
“Wow!! It is becoming abundantly clear to me that this kind of research combined with the r&r software tools is keyword and backlink analysis on steroids!”
“great tool to found profitable niche and calculate estimates rent, i was stupid, i should have to see this tool before investing my time and energy on any website 🤣😂😂”
“Awesome to hear these stories. Thanks for sharing Dave & Franky. Some great lessons to learn there”
“I would like to thank you for the crash course in Rank and Rent business. I now have a good foundation to build upon and the knowledge to take the next steps in my SEO journey.”
“Good evening my Honourable members. From lesson one to lesson 4 I'm speechless because you are top notch company and I think your business would uplift me from poverty. But my problem is am interested and ready to follow this skills but but I don't have money to buy this courses. Please I need your help ok so that I can offer this course and paid during my websites rentals. Thanks and hoping to hear from you.”
“Great Content Magnus. Spot on with advantages and disadvantages of three models. Really happy and lucky I stumbled upon your website.”
“I appreciate and am thankful that you have created and are sharing some real information.”
“I really appreciate all you did share at no cost. I know it is valuable information. I thought you did a great job with everything from design to message”
“Wow Herc! If you play the guitar anything like you do a keyboard you must be good! This is seriously great stuff going on here appreciate all of it and will look into taking advantage of being a club member in the near future. Thanks :-)))”
“WOW. Rank & Rent is a great program. It explains every detail very clearly. They take care of all your needs and never leave you out to dry.”
“Absolutely enjoyed this video series although much of it I didn't actually understand as I am new to this. Looking forward to the webinar tomorrow morning”
“Awesome training thanks a lot ! Looking forward to this journey”
“These calls are very interesting!!!! Thank you for sharing them with us.”
“These are wonderful videos, and Herc I thank you for doing these presentations.”
“Hey! I have the same shirt!! I picked it up from Costco in Calgary pre-pandemic. More proof that Herc's a smart dude with great tastes!”
“Awesome presentation!! Very informative. I was considering learning Google Ads to promote affiliate offers(through a $995 course) but R&R may be a better choice. One thing you didn't mention was that with being an affiliate, sometimes people ask for refunds and you get chargebacks, thereby losing your commission. With R&R, if you are truly giving your clients a great ROI, they would never ask for a refund. Plus somewhere in the agreement you can state something about No refunds so they know that before deciding to work with you.”
“Love your teaching style. Just trying to learn as much as I can about Rank and Rent before I commit to one program or another.”
“Herc, great content man and I'm really impressed with the software. Anyone in the SEO field would appreciate this.”
“I appreciate the wisdom but this video is rambling at best. Reason why I say this, the video has no clear process or procedure let alone direction or goal. I would prefer to have a step by step process that makes the follow along easier. Just my feedback!”
“Hey Herk, you have done a great job putting together the initial training and introduction to Rank&Rent.”
“You guys are excellent! Thanks for the great insight. -Matthew”
“Lesson #2 KillerEMD. I love it. It covers just about everything on the subject, and it will definitely save me hours of research.”
“I’m about to begin lesson three, and so far I have found the information very useful. I appreciate the hard work you put into this program. It’s refreshing to be introduced to a road map of how to go about this.”
“Loved the training just short of cash at the moment. Will be back and sign up when back in feet.”
“Dude👏🏾 This what I've been looking for, thank you. Other trainings teach doing this work manually with an excel sheet 😫”
“Hey Herc...just curious why you don't put a whisper on the calls? I've always used one so the client knows where the call is coming from...and shows our value. Just wondering if you had a specific reason, or just personal preference. Thanks!”
“One of the few webinars that actually gives useful information instead of just giving me useless information, and then trying to sell me something. I appreciate the info, and it should help me get started on getting a client or 2 so I can join the club.”
“Great Job! Very well done Presentation. Would love a conversation with you for 5 minutes!”
“That is some of the best training I've ever seen on keyword research! Thanks so much for that. Love the keyword tool!”
“Ready to Rock! Let's Have Fun, Make Money, Feel Good & Do Good!!! Quite Excited thinking about my future prospects as A Digital Landlord. I'm ready to”
“Please help I received this email and i was redirected here...but no live masterclass replay to watch...thanks in advance”
“Thank you for the information. Helpful points. I'm looking forward to succeeding in the Rank and Rent model because maintenance is my most disliked variable.”
“Great content. How important is having a GMB in the ability to do the rank and rent model. Ideally if we can generate enough calls to get a client would like to be able to avoid having a GMB. Not to mention the additional costs involved with ranking the GMB + website.”
“This is brilliant stuff. 90 days 15k - 20k month. Thanks a millions”
“On your Oct 18 | VIP Next Level - Zero Search Volume Keyword Directories...thank you so very much for being so open and the topic came at the right time.”
“Hi, please help direct to the training on how to load many plugins fast. Thanks.”
“Love the program and presentation...Have offer question. It's different than this.”
“Awesome masterclass! I am considering whether I want one services page on my website or if I want each service to have its own page. If each service has its own page, there wouldn't be too much text. Do you find one way better than the other. Thank you for this great training!”
“I used to actually pay attention to stuff you guys would recommend.. until it dawned on me.. you guys are just peddling affiliate crap.”
“Listening to all the old calls. I believe if I continue to immerse myself 20 hours a week, I will hopefully have it mastered in a year haha..hopefully sooner of course but phew...love it all though, having fun”
“Just WOW! Awesome Content her Herc! I ordered a Digital Landlord course that your information puts to shame! Great Stuff here! Now you have me wondering if I might have made a mistake in ordering previous course (Not yours)”
“When i click the G button for the google searches, only the broad search shows up, the phrase and in url doesnt pop up and i do have all checked in the settings. For now im adding the quotes in manually but wanted to let you know about the issue. Thanks”
“This teaching is amazing. I'm so happy I found the training. My goal is to master these 5 modules and replace my income at my Job. I'm setting a date: June 1, 2023, will be the day that I leave my job. I would like to be making a $7,500 recurring income from the rank & rent assets that I build. I'm claiming it right now in the name of Jesus. Amen!”
“the phrase and in url doesnt pop up and i do have all checked in the settings. For now im adding the quotes in manually but wanted to let you know about the issue. Thanks”
“hello sir you are absolutely amazing course content for new beginners. I as a student recommend that this is vary simple and easy to learn about R+R”
“Having a positive experience so far 😉 I think I found R&R from an older link but have easily found my way to the current offer/registration pages. Excited to keep exploring and appreciate the care and effort put into your videos, site, messaging and emails. The only off putting experience I’ve had is some of the videos being dated but it’s understandable to not edit it if the information is still relevant which most likely is the case!”
“Really great training and good offer at the end, seriously considering joining up”
“You are truly getting me excited about this! I feel like I can do this and I'm excited about what I can do with this. Thank you so much for the fantastic and clear instructions as a beginner!”
“This Nitropack setup is brilliant. I've tried so many plugins and spent hundreds on getting techies to optimise other sites of mine, and nothing has worked like this.”
“Some of the best material ive seen to date Herc still going thru it and will give you feed back as i see it thanks from NZ”
“I missed the the gold rush era. Wow there still alot of gold{keywords}”
“I loved this demo of your software. Looks like a must to purchase to eliminate hours and hours of research. Nicely done”
“I'm totally blown away by the quality of the training in how it simplifies the process of optimization the page. The software is well designed and Herc demonstrated its flawlessly. Tons better than other paid training course that I have seen for this business model.”
“Thank you for this opportunity to learn and grow my business.”
“Best training I've seen on this. Everyone who's teaching R&R comes off as spammy, but you give me peace about potentially diving into this world.”
“You did an outstanding job Here. Everything that you are giving is more then fare. The value is like nothing I've ever come across. Honestly. I've never been offered this type of bundle ever.”
Effective August 24, 2026. Covers the Digital Lease Assets program: the private community, the training, and the software access bundled with it.
You have 7 days from the date of purchase to request a full refund. Get in, look at everything, run the training, and if it isn't what was described, ask for your money back inside those 7 days and you get it in full. After 7 days the initial purchase is non-refundable.
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