Google's SEO Guidance vs My Actual Rankings. Who Wins?
Google publishes plenty of SEO guidance and also owns the rankings. Here's where I follow its docs, where I don't, and why my own results get the deciding vote.
AI & SEO
SEO processFour keyword rules I had to learn the hard way
Four keyword judgment calls that cost me money first: zero-volume keywords that pay, why "near me" is wasted, finding versus inventing, and customer language.
BuildingWebsites are articles now.
A complete lead-gen site now costs about what a single article used to. That changes how you build, and how loosely you should hold each one.
AI & SEOAI didn't kill SEO. It killed lazy SEO.
Did AI kill SEO? I build AI SEO software for a living. Here's what actually died, what didn't, and what to do about it.
BuildingI've shipped twelve apps and I don't write code
Twelve live apps, zero lines of code written by me. What AI coding actually replaces, what it doesn't, and what shipping twelve of them taught me.
SEO processYour competitors already did your keyword research. Use it.
Stop brainstorming keywords. The sites ranking above you already proved what works. Here's the reverse-engineering process I've used since 2014.
Straight talkBefore you take SEO advice, check if the person still ships
SEO advice is a flood. One filter cuts through it: does the person giving it still do the work? Here's how to tell, and how to run the filter on me.